Low ABV High Standards

About the design

Some people chase strength. This man chases a long, civilised afternoon, and he refuses to compromise on either front.

The Low ABV. High Standards. design captures the philosophy perfectly - a bloke reclined in his deck chair with a pint in hand, mountains and water behind him, four more pints lined up and waiting. The tagline says it all: Built For The Whole Afternoon. Not Just The First One.

The ideal gift for the dad, husband, or brother who takes his session beer seriously and his afternoon very, very slowly. Perfect for Fathers Day, a birthday, or Christmas - for the man who has worked out that pacing yourself is actually the sophisticated choice.

Who it is for

• Session beer fans, craft ale drinkers, and pub afternoon regulars
• Fathers Day or birthday gift for dad or husband
• Funny Christmas present for the man who plans his drinking like a marathon
• Anyone who considers a full afternoon in the garden a personal achievement
• Novelty gift for beer lovers who know exactly what they are doing

What it is made of

The 100% cotton unisex classic tee will help you land a more structured look. It sits nicely, maintains sharp lines around the edges, and goes perfectly with layered streetwear outfits. Plus, it is extra trendy now!

• 100% cotton
• Sport Grey is 90% cotton, 10% polyester
• Ash Grey is 99% cotton, 1% polyester
• Heather colors are 50% cotton, 50% polyester
• Fabric weight: 5.0-5.3 oz/yd2 (170-180 g/m2)
• Open-end yarn
• Tubular fabric
• Taped neck and shoulders
• Double seam at sleeves and bottom hem
• Blank product sourced from Honduras, Nicaragua, Haiti, Dominican Republic, Bangladesh, Mexico

About our designs: each design is created by us using a mix of AI image tools and our own editing, then printed to order by our production partner. Product images are mockups of the finished design on the product, and some are digitally created or edited. Colours may vary slightly between screens.